How to register an app on the Amazon Appstore

Why should I bother?

Admittedly, the Amazon Appstore is not the biggest of players yet. But why turn your back on an extra distribution channel?

The Amazon Appstore is growing everyday. It caters to more and more affordable devices worldwide, including both the Kindle and also Android users (version 1.6 and up).

Also, the app submission process is extremely simple for free apps, and the Amazon team app validation process is surprisingly quick. We received approval overnight.

Read on for a step-by-step guide to registering your app in the Amazon Appstore.


Before you start

  • Make sure your images are in the right format. They are different from the standard used by Google Play.
  • Pimp out your description. You can easily upload translations for all countries served by Amazon (French, Spanish, German, Italian, Japanese, Portuguese, as well as UK and Australian English).
  • Note that if you upload a paid app, you will have to go through the Tax Identity Interview. Here’s a guide if you’re new to it (login required).

After creating your account, you’ll find this form:

General Information


App title, category… par for the course.

Availability and Pricing


This is where you will be redirected to the Tax Identity Interview if you plan to monetize your app on Amazon, a bit trickier for non-US developers.

If your app is free and you want to publish it right away, then going with the default answers is ok.



Only the app title and keywords will help your ranking for Amazon searches, so chose them carefully (one downside with the Keywords field is that it automatically separates words one by one, so you can’t have key terms of more than one word there…).

Make the most of the 4,000 character description field (and the 1,200 character allotted for mobile devices). Be sure to insert nice informative bullet points, as they will appear before the description itself on your app page:


Images and multimedia


  • Small icon (required)
    • 114 x 114px PNG (with transparency)
  • Large icon  (required)
    • 512 x 512px PNG (with transparency)
  • Screenshots (required, between 3 and 10 of them)
    • PNGs or JPGs
    • 800 x 480px, 1024 x 600px, 1280 x 720px, 1280 x 800px, 1920 x 1080px, 1920 x 1200px, or 2560 x 1600px (portrait or landscape)
  • Amazon Fire TV Screenshots (optional)
    • It’s not required, but the dimensions are the same as the compulsory ones, so you might as well add them
  • Promotional image (optional)
    • I actually couldn’t figure out where this is displayed! If you do, let me know in the comments, please.
  • Video (optional)
    • Up to 5 MPEG-2, WMV, MOV, FLV, AVI, or H.264 MPEG-4
    • 720 – 1080px wide (4:3 or 16:9); 1200 kbps or higher

Content rating


Does your app feature a possibly touchy subject? Mention it here, be it violence, sex, profanity, or otherwise.

Once you have sent your app for validation, you won’t be able to change these without sending out another binary file.

Binary Files


All told, it took around 1.5 hours – but for us, that included formatting the images to comply with the new standard and translating the description to Spanish and French. If you have everything ready beforehand, it’s a quick deal.

The app submission was validated overnight by Amazon, too!


We’re not planning on subscribing to the extra promotional services just yet. Are there any devs out there who’ve tried it? How did it go?

Amazon downloads Tracking

Once you’re up, you’ll be able to track activity on your app in the Reporting section > Engagement panel:


Let us know about your experience with the Amazon App Store.

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